Mihyar at Riyadh Fashion Week

This Riyadh Fashion Week, Mihyar has introduced Saudi artistry to the world.

The menswear company, which is a part of Jamjoom Fashion's expanding portfolio, debuted a collection that celebrates today's "fashion-forward" touch while also catering to the Saudi man's traditional attire.

Mihyar's runway, which debuted on October 20, 2025, featured elegant cuts, organic textiles, and subtle elegance that was influenced by the contemporary Saudi man.

With an emphasis on quality and adaptable styles, the presentation showcased Mihyar's artistic drive towards upgraded Khaleeji everyday wear. Backstage, the enthusiasm represented a fresh wave of Saudi fashion aspirations; bold, team-oriented, innovative, and unapologetically local.

With over 45 locations throughout the Kingdom, Mihyar is still growing nationwide. Its premiere at Riyadh Fashion Week is more than just a significant event; it also demonstrates Jamjoom Fashion's dedication to fostering local creativity and reinventing regional retail with design, innovation, and genuineness.