Men's Arabic Fashion Disrupting The Industry

2012

Brand Created

58

Total Retail Stores

273

Number of Employees

8,400

Total Physical Retail (SQM)

289K+

Customers Annually

Breaking Boundaries

Founded in 2012, Mihyar captures the evolution of the Saudi consumer, fusing cultural depth with a forward-looking approach to style. Built to transform the menswear landscape, Mihyar leads the Ready-To-Wear Thobe category with a vertically integrated concept-to-shelf model that delivers complete outfitting solutions with precision and speed.

From Thobes and Headwear to Footwear, Homewear, Fragrances, and Accessories, every product reflects elevated craftsmanship and contemporary design. With end-to-end control, expanding design IP, and a rapidly scaling retail footprint, Mihyar continues to disrupt the market and set new benchmarks in men’s Arabic fashion.

Ready-to-Wear Fit

Ready-to-Wear Fit

Modern Style

Modern Style

Tailor Quality

Tailor Quality

Convenient Purchase

Convenient Purchase

Greater Value

Greater Value

From The Mihyar Thobe To Lifestyle Outfitting

Headwear
Innerwear
Footwear
Accessories
Fragrance
  • Headwear
  • Innerwear
  • Footwear
  • Accessories
  • Fragrance

Category-leading Design

Young Warrior – Son Of Mihyar

Boys Thobes

Boys Thobes

Boys Schoolwear

Boys Schoolwear

Boys Underwear

Boys Underwear

Recognised for Shaping the Future of Arabic Menswear

Awards & Recognition

Award 1
Award 2

Innovation at a DNA Level for Consumers of the Future

Brand Innovation

Concept-led New Product Development
  • Concept-led New Product Development

  • Dynamic Campaigns

  • AI Integration

Product Innovation

Design
Fabrication
  • Design

  • Fabrication

  • Riyadh Fashion Week 2025

Experience Innovation

First Thobe Brand in a Shopping Mall
  • Viral on Social

  • First Thobe Brand in a Shopping Mall

Engaging Presence

Street & Malls

E-Commerce & App

Social Platforms


*All data accurate as of September 2025