Men's Arabic Fashion Disrupting The Industry
2012
Brand Created
58
Total Retail Stores
273
Number of Employees
8,400
Total Physical Retail (SQM)
289K+
Customers Annually
Breaking Boundaries
Founded in 2012, Mihyar captures the evolution of the Saudi consumer, fusing cultural depth with a forward-looking approach to style. Built to transform the menswear landscape, Mihyar leads the Ready-To-Wear Thobe category with a vertically integrated concept-to-shelf model that delivers complete outfitting solutions with precision and speed.
From Thobes and Headwear to Footwear, Homewear, Fragrances, and Accessories, every product reflects elevated craftsmanship and contemporary design. With end-to-end control, expanding design IP, and a rapidly scaling retail footprint, Mihyar continues to disrupt the market and set new benchmarks in men’s Arabic fashion.

Ready-to-Wear Fit

Modern Style

Tailor Quality

Convenient Purchase

Greater Value
From The Mihyar Thobe To Lifestyle Outfitting





- Headwear
- Innerwear
- Footwear
- Accessories
- Fragrance





- Headwear
- Innerwear
- Footwear
- Accessories
- Fragrance
Category-leading Design
Young Warrior – Son Of Mihyar

Boys Thobes

Boys Schoolwear

Boys Underwear

Boys Thobes

Boys Schoolwear

Boys Underwear
Recognised for Shaping the Future of Arabic Menswear
Awards & Recognition


Innovation at a DNA Level for Consumers of the Future
Brand Innovation

Concept-led New Product Development
Dynamic Campaigns
AI Integration
Brand Innovation

Concept-led New Product Development
Dynamic Campaigns
AI Integration
Product Innovation


Design
Fabrication
Riyadh Fashion Week 2025
Product Innovation


Design
Fabrication
Riyadh Fashion Week 2025
Experience Innovation

Viral on Social
First Thobe Brand in a Shopping Mall
Experience Innovation

Viral on Social
First Thobe Brand in a Shopping Mall
Engaging Presence
Street & Malls
E-Commerce & App
Social Platforms
Street & Malls
E-Commerce & App
Social Platforms
*All data accurate as of September 2025


